News - 2002

LeadMaster Announces Expanded Data Mining Functionality - Leading-Edge Capabilities Help Maximize Return on Marketing Investment

ORLANDO, Florida -- July 12, 2002 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the introduction of enhanced data mining functionality in its flagship online application. Expanded search and download capabilities allow LeadMaster users to query on data from multiple custom forms within their online database, thereby providing the ability to better track progress, analyze results and pinpoint target markets for upcoming campaigns. By further closing the loop between marketing efforts and sales results, these improvements enable companies to derive the maximum return on investment from each marketing dollar spent.

As a forward-thinking software developer and application service provider (ASP) LeadMaster has gained a strong following in the market by offering powerful, easy-to-use tools that meet the real needs of marketing and sales teams. The company's unique FlexForm™ technology allows users to easily tailor the online database to meet their unique business needs and collect data in a fully indexed format. As a result, users are able to data mine results with a level of granularity not available in competing applications.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.