LeadMaster Unveils New Capabilities - New Features Enable Companies to Instantly Gauge Results, Streamline Communication

ORLANDO, Florida -- September 24, 2001 -- LeadMaster today launched of number of new features in key areas of the application, including reporting, communication, data mining and contact management. These new capabilities further reinforce LeadMaster's position as an innovator in the CRM arena.

Highlights of the new release include:

• One-Click Reports - A new Reports button provides managers and authorized reps with a shortcut for running standard industry reports and custom reports on all records to which they have access in order to monitor progress and analyze results. These reports enable them to review call back schedules, track progress, forecast sales and analyze activity along industry lines. Users can narrow the results on which they wish to drive the report by employing the Report Filter and may also save and share the data by using the print and email report buttons.
  
  
• Online Library - The new Library enhances team collaboration with a shared virtual filing cabinet, ideal for posting key company documents and ensuring instant access to the most recent versions without ever having to leave the web-based application. Through the Library's familiar Windows-based file directory interface, users can navigate through folders and sub-folders to access the information they need, such as: product brochures, sales and marketing collateral, company announcements, white papers, price lists, product data, project updates, presentations, templates and more. By offering a centralized location for documents accessible 24/7 from anywhere in the word, the library eliminates the concern of lost documents and helps build consistency in communications and branding across the organization. Company administrators control user security access to the Library by defining access, upload, rename and delete permissions, each of which can be set independently for individual users or groups. The administrator can also control which file types are authorized for upload.
  
  
• Browse and Filter for Accounts and Contacts - Two new navigation buttons offer users a shortcut for quickly locating and reviewing specific accounts and contacts in their database. Users can browse a full list, filter by letter or search by company or last name. Whether for sales force automation or marketing campaign design, these contact management and search features an essential tool to help users uncover the information within seconds.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com