LeadMaster Raises the Bar for Closed Loop CRM with Version 6.0

ORLANDO, Florida -- December 20, 2001 -- Continuing to lead the industry with innovative tools for maximizing marketing results and sales revenues, LeadMaster today announced the release of LeadMaster 6.0, the newest version of its flagship online application. One of the key advantages of LeadMaster over its competition in the CRM marketplace is its proprietary FlexForm™ technology. Using straightforward point-and-click tools, users can design and execute flexible custom forms and surveys to capture data from a variety of touchpoints, including telemarketing scripts, web forms, event registration forms, sales rep feedback surveys and more. The unique indexing element of this industry-first technology delivers powerful data mining capabilities that support closed-loop CRM. By empowering users to query on each and every response, LeadMaster allows companies to track follow-up in real time, measure marketing campaign ROI and uncover additional sales opportunities.

In LeadMaster, forms can be created within minutes to collect valuable data and support a variety of users and functions, both internal and external. The forms are customizable and offer users a breadth of field types (e.g. custom pick lists, file attachments) as well as graphic design options. Some of the uses of these powerful form and script capabilities include:

• Telemarketing - With LeadMaster, companies can create call scripts for internal and third party contact centers in order to qualify and assign leads. By integrating inbound and outbound calling with the online database, sales reps can leverage the most current information available to pursue and close the most qualified leads. Similarly, managers can analyze real-time data to track progress on multiple campaigns and measure their success. Forms can be made available on a secure web page, allowing geographically dispersed calling teams to work in a unified environment anywhere, anytime. Scripts can also be replicated on a third party's system with results imported back into the LeadMaster database for lead assignment and analysis.
  
  
• Event Management - Providing invitees with a hassle-free way of registering for an event is like having a low-cost event hotline available 24/7. Through online forms and surveys integrated seamlessly into the client's own website and brand, LeadMaster collects all of the necessary information from registrants, including contact details, session selections, payment information, special requests and more. Additional forms can be created to gather feedback from participants after the event.
  
  
• Websites - Whether it is a corporate website or a microsite developed as part of an e-marketing or direct mail campaign, LeadMaster offers the tools to turn the site into a static information kiosk into a proactive sales and marketing tool. By collecting valuable marketing data from web visitors and immediately feeding it into the online database, LeadMaster helps companies qualify prospects, provide insights that can be acted on quickly and also develop a knowledgebase on the interests of prospects and customers for future activities.
  
  
• Sales and Marketing - LeadMaster's FlexForm™ technology also supports the day-to-day efforts of sales and marketing teams. Multiple forms of various types can be attached to a record to share and store data for follow-up, reporting, forecasting and data mining. A sales update form can be integrated into a record to capture information on lead status, sales stage, product interest and contract value, as well as comments, activities and appointments. Similarly, feedback forms can be designed to gather input from reps and business partners alike to gain insight into lead quality and gather details from the field team on key opportunities.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.