LeadMaster Launches New Value Added Reseller Program - Marketing Firms Win and Retain Customers with Private Label Solution

ORLANDO, Florida -- November 12, 2001 -- LeadMaster today announced the launch of a new reseller program designed to extend the offerings of direct marketing agencies, telemarketing firms, consultants, call centers and independent marketers. The MASTERpartners™ program offers a suite of value-added products and services centered on a private labeled edition of the LeadMaster online sales and marketing database. Integrated seamlessly with the partner's marketing services, the LeadMaster application allows marketing firms to attract new customers and foster enduring client relationships. Private labeled to support its own brand, the partner company is able to offer its clientele a closed-loop sales and marketing system that increases conversion rates and maximizes return on investment of every marketing dollar - all at the fraction of a cost of similar CRM systems.

In addition to adding key value-add services to its repertoire and increasing the efficacy of its clients' marketing campaigns, LeadMaster partners enjoy the financial benefits of a new revenue stream without any financial investment or stress on their own internal staff or infrastructure. From a business development perspective, the LeadMaster program enables partner companies to multiply their capabilities in just a matter of weeks. LeadMaster offers its business partners aggressive discounts as well as a wide array of channel services, such as product training, sales support and access to a dedicated online marketing library.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.