LeadMaster Announces Free Trial Offer for Online Marketing and Sales Database - New Features Enable Companies to Instantly Gauge Results, Streamline Communication

ORLANDO, Florida -- September 24, 2001 -- LeadMaster today introduced the launch of the LeadMaster Test Drive Program, a free no obligation 30-day trial of its online marketing and sales database system. This offer is open to any new customer by registering at the promotion microsite www.leadmaster.com/signup/freetrial. The microsite also provides an overview of key LeadMaster functions with accompanying application screenshots.

As corporate spending has become increasingly cautious, marketing budgets across North America have been slashed, thereby increasing the pressure on marketers to deliver better ROI for each every marketing dollar. Designed by and for marketing and sales professionals, LeadMaster's flagship online database system helps solve the real-world challenge of managing effective marketing campaigns that generate measurable sales results. LeadMaster provides easy-to-use online tools to empower marketing and sales managers to coordinate campaigns, manage their teams, motivate reps to provide meaningful feedback on leads, generate sales forecasts and other statistics in real time and measure return on investment for each campaign and lead source.

With LeadMaster, users can manage leads from a variety of channels and mediums, including automatic population from web forms, third party data feeds, manual adds, file imports and more. Leads can be automatically assigned to sales reps and business partners for follow-up according to a company's specific business rules. Email notification alerts the lead owner to the need for immediate follow-up, thereby motivating reps to action, enhancing customer relationships and shortening the overall sales cycle. Using its proprietary FlexForm™ technology, the web-based application offers its users powerful data mining capabilities, used by many clients for searching telemarketing responses and web forms.

As an extension of its marketing and sales features, LeadMaster also offers complementary online modules for sales incentive tracking and event management. Custom microsite design for targeted lead capture and direct mail fulfillment round out the company's marketing service offerings.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.