LeadMaster Announces Enhanced Search Functionality - Powerful Data Mining Features Help Managers Track Sales Leads and Measure Marketing Results

ORLANDO, Florida -- June 06, 2001 -- LeadMaster today announced the introduction of enhanced search functionality in its flagship online application. As a market leader in affordable tactical CRM solutions, LeadMaster continues to pioneer innovative data mining techniques that help companies uncover new sales and marketing opportunities.

Expanded data mining capabilities empower LeadMaster users to query on additional data points for both active and archived records as well as to quickly ferret out "orphaned" records not yet assigned to a campaign. LeadMaster's security administration feature allows companies to customize user access to functions such as advanced search on a user type or individual basis.

In the latest release, LeadMaster has also launched a new reporting feature, which facilitates quick and easy updating of records. Clicking on the Express Forecast Update hyperlink on the rep's personalized home page generates a real-time report of all forecasted records to which the rep has access. Because the report is displayed in a fully editable format, reps can quickly update key sales fields on multiple leads from a single screen. Management teams will also reap the benefits of this new feature. Simplifying the forecasting process increases the likelihood that sales reps will continually update the status of their leads, which in turn increases the transparency of the sales pipeline allows managers at various levels within the organization to analyze an accurate real-time sales forecast.

Personalization capabilities have also been broadened in the newest LeadMaster release. All users have the power to select their preferred default record view. In this way, the user can access the information they need most with a single click, thereby and increasing the efficiency of their daily tasks.

Since the LeadMaster application is delivered via the web through an Application Service Provider (ASP) model, new features are automatically available to all users at no additional cost.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.