LeadMaster Adds New Tools for Search, Download and Online Research - Easy-to-Use Application Helps Sales and Marketing Teams Leverage Opportunities

ORLANDO, Florida -- November 12, 2001 -- Sales and marketing professionals will find a host of useful new tools for maximizing results in the latest version of the LeadMaster online application, released today. By utilizing capabilities for creating and saving custom searches and downloads, users can speed their workday by creating shortcuts to often used queries and tasks. Reps can also take advantage of new research tools to free more time in the day for selling, whether by downloading driving directions to a sales call or reading the latest news on the competition.

LeadMaster's noteworthy new features include:

• "My Searches" Capability - With LeadMaster's personalized search engine functions, users can define search and sort parameters for their most common queries and save time by running the saved search on their current records with just one click.
  
  
• Flexible Custom Download - Users can create custom download formats to automate common tasks such as creating mailing lists, invitation lists. Downloading data in a common file format allows for easy integration with other applications, such as Microsoft Word and Excel, to facilitate creation of mail merges, labels and other projects.
  
  
• Integrated Web Resources - For speedy research, each record now includes direct hyperlinks to MapQuest and Hoover's Online, allowing users to instantly generate street maps, driving directions and detailed corporate profiles from leading web services. Maps can be printed, emailed, downloaded to a PDA or saves through the My MapQuest function.
  
  
• File Attachments - Users can store, review and share documents related to records in their database through the file attachments area in order to have information related to a contact accessible directly from the main record profile.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.