LeadMaster Adds Micro Websites to Growing Arsenal of Marketing Services

ORLANDO, Florida -- March 12, 2001 -- LeadMaster today announced the availability of professional web design and development services to expand the reach of its customers' marketing efforts. Customers can now track real-time progress on campaign-specific "action sites" by tying a professionally designed micro website to a back-end LeadMaster database.

Micro websites are a powerful and effective medium for generating interest and managing prospect responses for direct marketing and lead generation campaigns as well as event registration systems and survey projects. Whatever the campaign, clients can add a new customer touchpoint by pointing marketing prospects to a dedicated micro website. In addition to campaign or product-specific information, the micro website most often includes a registration form for collecting valuable marketing data through targeted opt-in responses. Once submitted, the prospect information is immediately transferred to the company's LeadMaster database for lead assignment, follow-up and data mining.

By enabling closed-loop campaign reporting on a named-visitor basis, LeadMaster microsites also provide a valuable tool for evaluating ROI of these campaigns. This capability allows businesses to more easily measure campaign results against marketing dollars spent as well as create variable marketing campaigns for easy measurement and comparison at low cost.

Highlights of LeadMaster's Micro Website Services include:

• Web design, including interactive multimedia;
• Form development for lead capture and dynamic profiling;
• Integration with back-end online marketing database hosted by LeadMaster.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.