LeadMaster Teams with Dun and Bradstreet to Offer Comprehensive Business Intelligence

ROSWELL, Georgia -- April 07, 2000 -- LeadMaster today announced that it has partnered with Dun & Bradstreet (NYSE: DNB), the world's leading provider of business information, to provide its customers access to valuable business intelligence. With the D&B Customer File Enhancement Service, LeadMaster clients will be able to build more comprehensive online marketing data marts.

With this powerful service, sales and marketing teams using LeadMaster will be able to better understand their business prospects and develop more effective campaigns. Customer files can be matched enhanced with valuable marketing information from the D&B database of more than 11 million US businesses. In this way, a prospect record with only basic contact information can be expanded to include key marketing data such as sales volume, number of employees, industry of operation and D-U-N-S Number.

With the D&B Customer File Enhancement Service, LeadMaster customers will also have the tools to:

• target prospects in the family trees of existing customers;
• identify customer accounts common to one or more divisions;
• link members of a corporate family tree for national account planning; and
• eliminate duplicate records in a customer database.

About Dun & Bradstreet

Dun & Bradstreet (D&B), a company of The Dun & Bradstreet Corporation (NYSE:DNB), is the world's leading provider of business credit, marketing and purchasing information and receivable management services. Companies of all sizes in all industries around the world use D&B information in their supply and demand chains. By integrating D&B information into business systems and processes, companies can better manage their customers and suppliers and achieve a direct and seamless link between back-office and front office operations. Additional information about Dun & Bradstreet is available at www.dnb.com.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.