LeadMaster Releases Version 5.0

ROSWELL, Georgia -- April 06, 2000 -- LeadMaster today announced the launch of a new version of its flagship web-based marketing database application, LeadMaster 5.0. The new release includes a number of new features and enhancements to benefit the sales and marketing forces who rely on LeadMaster to increase profits and build lasting customer relationships. Key enhancements include:

• Faster lead tracking and data management - LeadMaster 5.0's improved data infrastructure pre-loads crucial data tables, resulting in faster response times for searches, profile edits and lead additions.
  
  
• More robust searches and custom reporting - an improved report filter feature enables LeadMaster 5.0 users to generate customized call back, lead aging and forecast reports based on user-defined reporting conditions. Users can also sort query results by campaign and view more search results per page. In addition, default search parameters have been added to sort query results by the date entered (descending) and the company name (ascending).
  
• Quicker access to key customer data - with LeadMaster 5.0, users can view Lead Highlights on the main screen of the Lead Profile and Sales Update, providing instant access to lead highlights and campaign survey responses. In addition, the revised Search Results screen now provides users with more data, including a Web icon to launch the customer's website in a new browser window, and fields for date entered and campaign name.
  
  Extended security features - system administrators for LeadMaster 5.0 are now able to define user access privileges by 3-digit zip code, so that field reps and business partners see only those records within their territory in a particular US state. Administrators can also build customized security templates, allowing them to quickly select new user privileges from seven predefined security levels.
  
  
• More efficient navigation - the LeadMaster 5.0 Profile screen now features backward and forward navigation capability. Users can browse records one by one without having to return to the Search Results screen.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com.