LeadMaster 4.0 Hits the Web

ROSWELL, Georgia -- January 20, 2000 -- LeadMaster today announced the launch of a new version of its flagship web-based marketing database application, LeadMaster 4.0. A cutting-edge application designed to empower sales and marketing personnel and turn leads into sales, LeadMaster provides powerful tools for:

• lead and campaign management;
• data mining;
• sales forecasting; and
• return on investment (ROI) measurement.

With an improved graphic interface and detailed online help functions, LeadMaster 4.0 incorporates a variety of powerful tools designed with today's marketing managers, sales personnel and channel partners in mind. More than just a lead management software package, LeadMaster incorporates a variety of key features and functions, including:

• Access to real-time data anytime, anywhere - with LeadMaster, you can update leads in real time and access the marketing database 24 hours a day, seven days a week.
  
  
• Complex queries - using a simple point-and-click interface, you can put LeadMaster's advanced search engine to work performing market research analysis on key customers and prospects.
  
  
• Sophisticated service bureau offerings - in addition to providing online sales and marketing tools for your team, LeadMaster can act as your data management partner, relieving your MIS and administration staff of the unnecessary burden of managing and maintaining your strategic marketing database.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based customer relationship management (CRM) solutions. Offered via online subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation (SFA), marketing automation and virtual call center capabilities, this powerful web-based application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment (ROI) on marketing campaigns. LeadMaster's products and services are available directly from its corporate headquarters in Atlanta, Georgia and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website at www.leadmaster.com