School Experiences Excellent ROI using Voice-Leads
As an exciting growth company, this trade school is redefining the beauty education industry. The company is teaching a new generation of beauty industry students the ethical leadership, values and advanced skills to prepare them for their state licensing examinations and careers in Cosmetology, Esthetics or Nail Technology
The company has recently experienced explosive growth in the number of prospective students interested in their educational programs. To further improve the school’s admissions processes, the company sought a lead response management system. After assessing Voice-Leads’ unique system offerings, they decided to implement the system. The Voice-Leads system was up and running at within a couple of weeks.
“The system sounded intuitive, but the impact of reaching prospects within seconds after they hit ‘submit’ has been powerful,” said the CEO. “With the level of sophistication that it provides, the system enables us to function as would a national company with a bigger IT budget.”
Now operating eight campuses they are focused on changes to the appointment rate (the percentage of leads that turn into campus appointments) to measure the success of the Voice-Leads implementation. The company has experienced a 16% increase in its appointment rate since implementing Voice-Leads. Given that the marginal profit for each extra student is significant, improving any of the key conversion rates by 16% translates to a significant return-on-investment.
“This system has given us an edge in the process of converting prospects to students. The fundamental service offering is right on the money in terms of its philosophy and has been a powerful tool in turning leads into real students. It doesn’t require a lot of upfront investment and the impact has been significant," according to a senior executive.
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