Lead nurturing is used to build and nurture relationships with prospects who aren't ready to convert to customers. For most companies this represents the majority of your sales leads so it pays to stay on their radar. But sending correspondence using traditional email or direct mail can be time consuming and costly. Marketing automation makes the job a lot easier.
It's built into LeadMaster Sales CRM. When you get a new lead if they aren't ready to buy you simply add them to one of your pre-defined lead nurturing tracks or start a new track. It's fast, easy and it works.
What used to be a manual process is now greatly simplified with the use of automated lead nurturing software. Lead nurturing has two main components:
- Internal systems to remind reps when and how to follow up with prospects.
- External communications with prospects to maintain regular contact until they are ready to move forward with a sale.
The LeadMaster system addresses both functions. It helps sales teams rescue and recover the leads that never receive follow-up from the sales organization simply because they're not ready to buy now.
The goal of the lead nurturing process is to understand the status of each prospect and determine the best path to move them forward in the sales process. LeadMaster's marketing automation function for lead nurturing gives you all the tools you'll need to accomplish this goal.
Click here to send us an email and we'll send you a user ID & password to our system so you can see for yourself just how easy it is to manage your leads with LeadMaster. Free 30-day trial - no strings attached.
Give us a call - 800-699-4164 and we'll connect you with one of our CRM experts. We've helped hundreds of companies just like yours. Don't waste another day, give us a call - you'll be glad you did.