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The LeadMaster Team
Lead Nurturing
While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the leads that convert into sales are ignored. Why? Because salespeople are measured and paid for winning the race for short-term sales, usually causing them to focus on the easy sales opportunities while ignoring the longer-term leads. And because there is usually no process in place, the job of nurturing, managing and tracking those longer-term sales opportunities falls by the wayside.
The Importance of a CRM system that is focused on making it easy to use for sales and marketing.
The #1 priority of a sales & marketing CRM system is ease of learning and ease of use. I read in the paper today that it takes 12 mouse clicks in SalesForce.com for a sales rep to log that they left a voicemail for a customer. That's not exactly a productivity booster. That popular CRM system also has a 372 page instruction book for 'Dummies.' If it takes 372 pages to explain how it works, chances are the sales team isn't going to willingly integrate it into their way of doing business. When was the last time you read a manual? Any manual? Let alone a 372 page manual. The sales team needs a system they can learn to use in about an hour.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information