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LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based solutions. Offered via subscription, LeadMaster's flagship online application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. LeadMaster's products and services are available directly from its corporate headquarters and also through a global network of value-added resellers, consultants and systems integrators. For more information, please visit the LeadMaster website. www.leadmaster.com

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Welcome!
To the new LeadMaster newsletter.

Each month we'll share best practices, case studies and ways of using technology to improve customer relationships. We'll also examine the various ways LeadMaster can work for you and the new features that are regularly being added. I believe 'less is more' so the LeadMaster newsletter will be brief. I want to make it easy for you to determine if you are interested in this month's topic. If you have comments on the newsletter or have a topic that you'd like to see in a future newsletter please let me know. I welcome your feedback.  You can either send me an email or post a comment on our blog http://blog.leadmaster.com/

Andy Brownell
LeadMaster, CMO

Lead Nurturing: Are you dropping out of the race too soon?
by M.H. (Mac) McIntosh
While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the leads that convert into sales are ignored.  Why?  Because salespeople are measured and paid for winning the race for short-term sales, usually causing them to focus on the easy sales opportunities while ignoring the longer-term leads.  And because there is usually no process in place, the job of nurturing, managing and tracking those longer-term sales opportunities falls by the wayside.

This lack of a sales lead development process may be costing your organization big bucks in lost sales.

Whoa.  Slow down.  Remember the story of the tortoise and the hare?

Do you have the patience to move forward slowly and steadily for the sales in those longer-term leads?

Read the full article.

About the author: M. H. (Mac) McIntosh is a B2B Lead generation and marketing consultant who helps his clients generate more qualified leads and close more sales using the latest strategies, tactics, technology and media. For more information, or to request a free subscription to his newsletter, Sales Lead ReportŪ, please visit
www.sales-lead-experts.com

LeadMaster Lead Nurturing
by Andy Brownell

The built-in LeadMaster lead nurturing features allow you to have a series of events which automatically provide prospects with information or remind you to contact them, without having to do anything other than add the prospect to the lead nurturing track.

The features include:
Creating lead nurturing 'tracks'.

• Multiple customers can easily be added to and removed from one or more tracks.

• Each lead nurturing track can have a series of 'steps' including things like sending progressive emails, scheduling phone calls for the sales rep, account manager, call center or sending direct mail.
  

• Tracking the opening of emails.
  

• Identifying prospects who aren't interested.

• Tracking your contacts as they move through each step.

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