LeadMaster Launches Expanded Lead Nurturing Service for Online CRM Software
ROSWELL, Georgia -- June 1, 2009 -- LeadMaster, a leading provider of cloud computing CRM solutions announces expanded lead nurturing capabilities to help clients maximize their sales and marketing ROI.
The new features allow LeadMasterCRM customers to have a series of pre-programmed events which automatically nurtures prospects without having to do anything other than add the prospect to the list. The new features include:
- Building lead nurturing 'tracks'
- Customers can easily be added to and removed from multiple tracks.
- Each track can have a series of 'steps' including sending progressive emails, scheduling call backs for the account manager/call center or sending direct mail.
- Tracking the success of each lead nurturing track.
- Tracking when emails were opened.
- Tracking customer responses.
- Identifying prospects who are no longer interested.
- Tracking the progression of each customer as they move through each step.
All of these features are completely integrated into LeadMasterCRM - using the same straightforward user interface. For example, suppose you are a manufacturer's representative with dozens of product lines. Each prospect can have a customized lead nurturing track with information specifically tailored to their interests - an email with product literature this week, a white paper next week, a webinar invitation the following week and a reminder to the sales rep to call as a follow-up after each item has been sent. Because the timing of the events in each track is completely up to you, it is possible to have a short term track for those ready to buy now and a longer term track for those who just want information - create as many tracks as you want.
Most marketing departments focus on lead generation while sales people are consumed with sales quotas. But what happens to those customer who aren't quite ready to buy? 'That's where lead nurturing comes in' said Russ King, LeadMaster CEO. 'With lead nurturing, the goal is to automate the process of keeping the prospects up to date with information. A good CRM system should save the user more time than they invest in using the system. That's our goal. Delivering value for our users.'
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information.