News in 2009

LeadMaster Launches Expanded Lead Nurturing Service for Online CRM Software

ROSWELL, Georgia -- June 1, 2009 -- LeadMaster, a leading provider of cloud computing CRM solutions announces expanded lead nurturing capabilities to help clients maximize their sales and marketing ROI.

The new features allow LeadMasterCRM customers to have a series of pre-programmed events which automatically nurtures prospects without having to do anything other than add the prospect to the list. The new features include:

Building lead nurturing 'tracks'

Customers can easily be added to and removed from multiple tracks.
Each track can have a series of 'steps' including sending progressive emails, scheduling call backs for the account manager/call center or sending direct mail.

Tracking the success of each lead nurturing track.

Tracking when emails were opened.
Tracking customer responses.
Identifying prospects who are no longer interested.
Tracking the progression of each customer as they move through each step.

All of these features are completely integrated into LeadMasterCRM - using the same straightforward user interface. For example, suppose you are a manufacturer's representative with dozens of product lines. Each prospect can have a customized lead nurturing track with information specifically tailored to their interests - an email with product literature this week, a white paper next week, a webinar invitation the following week and a reminder to the sales rep to call as a follow-up after each item has been sent. Because the timing of the events in each track is completely up to you, it is possible to have a short term track for those ready to buy now and a longer term track for those who just want information - create as many tracks as you want.

Most marketing departments focus on lead generation while sales people are consumed with sales quotas. But what happens to those customer who aren't quite ready to buy? 'That's where lead nurturing comes in' said Russ King, LeadMaster CEO. 'With lead nurturing, the goal is to automate the process of keeping the prospects up to date with information. A good CRM system should save the user more time than they invest in using the system. That's our goal. Delivering value for our users.'

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based CRM Software, Lead Management Solutions, Sales Automation Tools, e-Marketing Tools and Call Center Software. LeadMaster's flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to sales. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and Call Center Services (Lead Generation, Account Profiling, Appointment Setting, Audience Acquisition and Program Management), this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster's products and services are available through a global network of value-added resellers, consultants and systems integrators. For more information, please call 800-699-4164.