LeadMaster Delivers New Integrated Email Marketing Capabilities
LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.
ROSWELL, Georgia -- July 18, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the immediate availability of powerful new email marketing capabilities for LeadMaster customers.
The new e-marketing feature enables users to create, launch and track outbound email campaigns directly from within the LeadMaster application. 'The new e-marketing tools allow LeadMaster customers to build even greater value from their online sales and marketing system,' said Russ King, LeadMaster CEO. 'This functionality enables them to send professional, high-volume permission-based email communications for any type of campaign, from an email newsletter to existing subscribers to special offers for new prospects. With just a few clicks, the email is out and then they can watch the results roll in.'
Users can create HTML and text email templates including mail merge fields to add personalization and communicate key pieces of information specific to each recipient. LeadMaster's powerful search engine and data mining capabilities enable customers to segment their lists in order to deliver their messages only to the most qualified and relevant recipients.
Campaign results can be tracked in real-time as statistics on open rates, clickthroughs and unsubscribes are reported for each message as well as within each individual's contact record. This performance tracking provides marketers with the means to measure responsiveness to the campaign's call-to-action and also measure ROI in order to evaluate campaign effectiveness and refine targeting and messaging for future campaigns. These analytics also assist sales teams in ranking interest among prospects for lead generation and cross-selling efforts.
In addition to supporting consistency and standardization in corporate branding, the LeadMaster e-marketing system also keeps client companies in compliance with anti-spam legislation by automatically including an opt-out link on every message along with their physical address.
For customers looking for a one-stop-shop for their email marketing needs, LeadMaster also offers a range of complementary services, including strategic consulting and campaign management as well as creative and design services.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information.