News in 2008

LeadMaster Announces Powerful Workflow Management

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ROSWELL, Georgia -- December 1, 2008 -- LeadMaster, a leading provider of Software-as-a-Service (SaaS) solutions that help companies drive maximum revenue, today announced the immediate availability of a powerful new workflow management engine to optimize business process management.

With an easy-to-use wizard interface, users can automate common tasks, trigger field changes and schedule activities, thereby increasing efficiency, improving response time and ensuring that users adhere to agreed business processes.

The LeadMaster workflow management engine allows users to set up business rules by defining the conditions for a trigger through the user of detailed conditions and operators. In turn, these rules then define the conditions under which certain events or actions are triggered, including setting up call backs and appointments, sending emails, updating fields, assigning records and attaching custom forms.

These valuable workflow automation tools help companies navigate their business processes with speed and agility. 'By automating monotonous tasks and helping reps adhere to the processes that will improve their performance, this flexible new tool helps businesses not just be more efficient, but more effective,' said Ed Gallagher, LeadMaster CTO. 'By streamlining these business processes, LeadMaster also helps its clients lower operational costs, improve adoption rates and boost morale - all benefits which ultimately improve their bottom line.'

The new on-demand workflow management tools are available immediately to all LeadMaster customers.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based CRM Software, Lead Management Solutions, Sales Automation Tools, e-Marketing Tools and Call Center Software. LeadMaster's flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to sales. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and Call Center Services (Lead Generation, Account Profiling, Appointment Setting, Audience Acquisition and Program Management), this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster's products and services are available through a global network of value-added resellers, consultants and systems integrators. For more information, please call 800-699-4164.