News in 2008

LeadMaster Adds Enhanced Web Form Integration

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ROSWELL, Georgia -- September 8, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the addition of enhanced web form integration.

With just a few clicks, companies can immediately integrate existing forms on their corporate web site so that leads drop into LeadMaster in real time. This connection improves response time, provides real-time tracking capabilities and enables a closed loop system from marketing to sales.

Web forms are a critical tool for gathering data, whether for lead capture, surveys, event registration, customer support, product registration, newsletter sign-ups and more. With all of the information automatically transferred to LeadMaster, sales reps can respond instantly and management can easily measure real-time marketing campaign response rates and sales results.

About LeadMaster

LeadMaster delivers tangible benefits to sales, marketing and call center teams through its web-based CRM Software, Lead Management Solutions, Sales Automation Tools, e-Marketing Tools and Call Center Software. LeadMaster's flagship cloud computing application closes the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to sales. Combining sales lead management, lead tracking, sales force automation tools (SFA), customer relationship management features (CRM) and Call Center Services (Lead Generation, Account Profiling, Appointment Setting, Audience Acquisition and Program Management), this powerful web-based application helps companies pinpoint where leads are converting into revenue to quickly increase close ratios and maximize return on investment (ROI) for marketing campaigns. LeadMaster's products and services are available through a global network of value-added resellers, consultants and systems integrators. For more information, please call 800-699-4164.