LeadMaster Launches Expanded Lead Nurturing Service
LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.
ROSWELL, Georgia -- February 28, 2008 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the launch of an expanded roster of lead nurturing capabilities.
Typically, marketing departments focus on boosting lead generation numbers, while their sales counterparts are consumed by meeting sales quotas. But all too often, little energy is spent on what falls in between those areas of responsibility. 'That is where lead nurturing comes in' said Russ King, LeadMaster CEO. 'With lead nurturing, the goal is to take away the black box effect of the sales and marketing continuum by shedding daylight on the real time status of each lead and determining the best path to move it forward in the process.'
The LeadMaster lead nurturing process embraces both technical and 'live body' approaches. The core LeadMaster CRM system provides customers with the ability to rank leads and track milestones in the sales cycle. But the power of such efforts is multiplied through the use of Lead Drivers, dedicated sales experts who generate momentum and ensure consistency in the process along with a 'human touch' which significantly boosts close ratios while also increasing adoption rates for the CRM system.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information.