LeadMaster Adds Mashups - Facilitates Easy Integration with External Web Tools

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ROSWELL, Georgia -- July 19, 2007 -- LeadMaster, a leading provider of tactical applications that help clients maximize their return on sales and marketing investments, today announced the addition of a web links interface within the application that enables users to easily integrate data from their LeadMaster online CRM database with external applications. Within this new Web Links area, users can select from popular tools (including Google maps, Yahoo, Hoovers, Quotewerks and more) which automatically adds a link to each CRM record that feeds to that third party including the necessary data from the record.

'Whether it is a map to a prospect's location or an automatically generated quote, more and more customers are looking to empower their sales reps with easy-to-use tools that tie their CRM data into other applications. The LeadMaster Web Links capability does just that - and can be set up with just a few easy clicks,' said Russ King, CEO, LeadMaster. The interface also allows more advanced users to program their own web links to integrate with other third party or proprietary applications.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

  • Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
  • Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
  • Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  • LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
  • Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information