LeadMaster Updates On-Demand Lead Management CRM Application

Increased Integration Delivers More Powerful Business Intelligence

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ROSWELL, Georgia -- January 6, 2004 -- LeadMaster, a leading CRM application service provider, today announced the launch of enhanced capabilities in the LeadMaster online application to increase integration with external applications for improved lead and opportunity management. With greater integration with other data sources, companies can come closer to achieving the end goal of a single centralized web-based database for all prospect and customer data.

The new capabilities allow LeadMaster clients to update current records within the LeadMaster database with supplementary data from external sources in a secure fashion. 'Many CRM vendors want to lock clients into using their system as the sole location for data inputs. But the reality of today's business is that most companies have valuable data coming in from a host of disparate sources - from web analytics to telemarketing firms to their own business partners,' said Richard Dyer, Managing Partner of LeadMaster. 'With greater integration with other data sources, companies can come closer to achieving the end goal of a single centralized web-based database for all prospect and customer data.'

Additional integration tools are currently in development for release later in 2004.

 

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

  • Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
  • Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
  • Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  • LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
  • Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information