LeadMaster Extends Marketing Management Capabilities
Tracking and Analytics Help Marketers Build More Successful Campaigns
LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.
ROSWELL, Georgia -- February 5, 2004 -- LeadMaster, a leading provider of tactical web-based CRM, today announced the immediate availability of new functionality within its flagship on-demand application for executing and tracking marketing activities. Improved real time analysis creates a constant closed loop of feedback between sales and marketing, enabling marketers to continually analyze and refine campaigns even while they are in progress. With access to this level of actionable marketing data, companies can be much more agile in their response to than with traditional end-of-campaign analysis.
The new tools enable marketing managers to track marketing activities more closely and analyze results in order to better gauge overall campaign ROI. Using a simple point-and-click search tool, marketing managers can compare response rates and lead closure ratios by promotion and/or launch date to better inform future campaigns. The marketing tracking feature also provides marketing personnel and sales reps with a living history of the specific marketing touches with a particular prospect or customer, to better identify up-sell and cross-sell opportunities and appropriate marketing promotions. It also enables staff to quickly pull out targeted e-mail or mailing lists and run more granular activity-specific marketing reports.
'With marketing budgets constantly under pressure, companies need tools that will help them allocate their marketing dollars in the most profitable way possible,' said Russell King, Managing Partner of LeadMaster. 'The low-cost LeadMaster web-based system lets them track campaigns and analyze results with point-and-click simplicity.'
LeadMaster further expanded marketing management capabilities in its latest release with another new feature providing marketing managers with a visual bar chart summary of lead source performance. This report helps marketers identify at a glance which lead generation channels and third-party list sources are generating the most leads and closed sales.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information