LeadMaster Introduces More Robust Lead Routing for the Sales Lead Management CRM Software System
Powerful Lead Assignment Rules Improves Lead Follow-up
LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.
ROSWELL, Georgia -- March 17, 2004 -- LeadMaster, a leading ASP provider of web-based lead tracking, today announced the release of advanced automated lead assignment functionality in its on-demand CRM application. Leadmaster users can now define lead routing rules for web leads that include assignment by state and country. Real-time routing of web leads delivers the right leads to the right personnel for timely follow-up.
'There is a great deal of noise in the marketplace regarding CRM at the moment, but what is often overlooked is the fact that implementing a CRM system is only half the equation. The data must be collected in way that is meaningful to sales and marketing teams and then must be acted upon quickly in order to get to leads while they are still hot,' said Russell King, Managing Partner of LeadMaster. 'With LeadMaster, companies have the peace of mind knowing that their sales reps receive an email alerting them to a new lead the second a prospect hits the submit button. And the management team can track progress on the lead every step of the way from lead generation to closed sale.'
The capability to automatically route web leads based on state, country or ZIP code allows companies to further refine their lead management process and react quickly to prospects and customers in the most efficient way possible. This capability is particularly critical for companies with geographically dispersed operations and channel partners.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information