LeadMaster Launches Advanced Activity Tracking

New Reporting Function Increases Accountability, Enables Real-Time Productivity Assessment

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ORLANDO, Florida -- April 15, 2002 -- LeadMaster today announced the addition of a powerful new reporting feature in its online CRM application that allows authorized users to review real-time user activity reports. Generated through an intuitive point-and-click interface, reports can be filtered by date, user type and workgroup and track statistics such as user logons, records added and records updated. Clickable buttons allow the user to instantly download, email or print the report.

With access to real-time snapshots of user activity in the LeadMaster system, managers have a tool for measuring productivity across the organization as well as among channel partners. These metrics can prove valuable in supporting incentive programs. This new capability also provides a window on adoption rates, an issue that has garnered significant attention in light of the failure of numerous high-profile, high-price tag CRM projects. With LeadMaster's user activity tracking, companies can identify groups, individuals or channel partners with lower than desired adoption rates in order to better target additional training and internal communications initiatives to build support for the system.

The new reporting feature demonstrates LeadMaster's continued dedication to development of tools that deliver quantifiable benefits to sales and marketing teams while also automating time-consuming administrative tasks.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

  • Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
  • Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
  • Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  • LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
  • Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information