LeadMaster Announces Expanded Data Mining Functionality

Leading-Edge Capabilities Help Maximize Return on Marketing Investment

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.

ORLANDO, Florida -- July 12, 2002 -- LeadMaster, an innovator in the tactical CRM marketspace, today announced the introduction of enhanced data mining functionality in its flagship online application. Expanded search and download capabilities allow LeadMaster users to query on data from multiple custom forms within their online database, thereby providing the ability to better track progress, analyze results and pinpoint target markets for upcoming campaigns. By further closing the loop between marketing efforts and sales results, these improvements enable companies to derive the maximum return on investment from each marketing dollar spent.

As a forward-thinking software developer and application service provider (ASP) LeadMaster has gained a strong following in the market by offering powerful, easy-to-use tools that meet the real needs of marketing and sales teams. The company's unique FlexForm™ technology allows users to easily tailor the online database to meet their unique business needs and collect data in a fully indexed format. As a result, users are able to data mine results with a level of granularity not available in competing applications.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

  • Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
  • Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
  • Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  • LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
  • Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information