LeadMaster Adds Micro Websites to Growing Arsenal of Marketing Services
LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools.
ORLANDO, Florida -- March 12, 2001 -- LeadMaster today announced the availability of professional web design and development services to expand the reach of its customers' marketing efforts. Customers can now track real-time progress on campaign-specific 'action sites' by tying a professionally designed micro website to a back-end LeadMaster database.
Micro websites are a powerful and effective medium for generating interest and managing prospect responses for direct marketing and lead generation campaigns as well as event registration systems and survey projects. Whatever the campaign, clients can add a new customer touchpoint by pointing marketing prospects to a dedicated micro website. In addition to campaign or product-specific information, the micro website most often includes a registration form for collecting valuable marketing data through targeted opt-in responses. Once submitted, the prospect information is immediately transferred to the company's LeadMaster database for lead assignment, follow-up and data mining.
By enabling closed-loop campaign reporting on a named-visitor basis, LeadMaster microsites also provide a valuable tool for evaluating ROI of these campaigns. This capability allows businesses to more easily measure campaign results against marketing dollars spent as well as create variable marketing campaigns for easy measurement and comparison at low cost.
Highlights of LeadMaster's Micro Website Services include:
- Web design, including interactive multimedia;
- Form development for lead capture and dynamic profiling;
- Integration with back-end online marketing database hosted by LeadMaster.
About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
- Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
- Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
- Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
- LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
- Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.
The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.
The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.
LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information