Compaq Deploys LeadMaster to Boost Regional Marketing Campaigns

LeadMaster - Sales Lead Management, Lead Tracking, Online CRM, SFA and Sales Tools

ORLANDO, Florida -- February 29, 2000 -- LeadMaster today announced that a number of regional divisions of Compaq Computer Corporation (NYSE: CPQ) have chosen LeadMaster to manage marketing and sales campaigns. Compaq Computer Corporation is the largest global supplier of computer systems and the worldwide leader in data storage.

The various Compaq regions have chosen LeadMaster in large part because its high level of flexibility allows different regions to tailor the web-based application to their specific needs. Each marketing database is optimized for the needs, priorities and business rules of the particular region. LeadMaster services include a personalized web-based interface, allowing users to log in to their regional online database to update real-time profile information, monitor activities, launch new campaigns and produce customized reports.

Regional Compaq users are also making use of LeadMaster's advanced search engine to perform business intelligence queries, uncover new enterprise sales opportunities, analyze ROI and download contact lists for direct mail campaigns and local seminars.

LeadMaster is designed to work seamlessly with offerings from other outside vendors. For example, telemarketing scripts and lead profiles provided by third party telemarketing firms are transmitted to LeadMaster. The data is then scrubbed, indexed and entered directly into the appropriate LeadMaster database.

About LeadMaster

LeadMaster offers a variety of cloud-computing software solutions:

  • Sales Lead Management CRM Software - Everything you need in one easy-to-use online web-based application.
  • Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads
  • Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  • LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
  • Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators. Call 800-699-4164 for more information