While cold calling may be the best way to add new business is that the best use of your sales organization's time time? Is that how you want some of your highest paid employees spending their time? Sales reps are paid to sell, lead generation is about finding the best prospect to call on. Why not let the sales reps sell and let LeadMaster find their next prospect?
Outbound teleprospecting lead generation is about finding the prospect who already has a active project and a budget. It's about finding the decision makers for that project and the timeframe for the decision. Lead generation helps determine customer needs and pain points to see if there's a fit with your product and/or service.
Your sales organization is constantly looking for opportunities, but most of that time is spent with existing customers. They want to spend their time closing opportunities because that's what they get paid for. Precious little time is actually spent on lead generation - in fact less than 15% of a rep's time is spent on lead generation.
If you use Leadmaster for cold calling lead generation your sales organization will receive qualified business opportunities with all of the information they need to sell your solutions to the prospect. The net effect is a turbo-charged sales organization.
Who are you going to call?
In addition to profiling the best prospect by industry, company size, geography and title there are many sources besides a cold list. We've worked with trade show leads, direct mail response, landing page leads, etc. However, we do have a favorite source for calling. Just because a prospect isn't ready to buy today doesn't mean they aren't going to buy. Many excellent leads can be found in the leads from previous programs that haven't been followed up on. Why not use our lead generation to mine that data? After all, you've already spent the marketing money to find those leads in the first place. You might as well take the next step to see if they're interested in purchasing.
The benefits of outbound telesprospecting don't stop there. Once you start doing your prospecting in an organized and coordinated manner you'll be able to profile your customers so you'll know which customers are the best prospects for each of your products and services. You'll be able to tailor your marketing campaigns to measure and improve their effectiveness.
When it's all said and done outbound teleprospecting lead generation is the most effective way to increase your sales volume and LeadMaster is one of the best. Lead generation is just one of the many call center solutions offered by LeadMaster.
Call 800-699-4164 to find out how
For more than a decade LeadMaster has worked with some of the largest technology companies - HP, Oracle and Microsoft. LeadMaster continues to do business with these industry titans because we deliver and our customers are happy with our performance. In fact, we recently won an award for the best lead gen program.
We can implement a solution that is tailored for your industry, company and situation. We'd be happy to talk with you about a solution for your individual needs.
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