Sales CRM Solutions
Real-time analysis of marketing campaign ROI is a best practice.
First, identify the key success criteria for each campaign: some examples include total revenue, upsell revenue, percentage increase in revenue or percentage of new customers. Then as you complete your marketing campaigns you'll be able to score the success of each campaign against your predefined success criteria.
LeadMaster's built-in ROI functions make it easy to calculate your ROI. As an integral part of the LeadMaster Sales CRM system you'll have all the data you need to see which campaigns are producing results.
Most lead-generation campaigns include the following steps:
- Marketing deliverable
- Prospect response
- Lead capture
- Lead qualification
- Lead acceptance
It's important to establish success criteria for each of the steps in your marketing process.
With pre-defined success criteria you'll be able to make course corrections should a marketing campaign not be achieving the pre-defined success criteria. This is especially important for campaigns that evolve over time like telemarketing campaigns and lead nurturing campaigns.
For example, if your analysis determines that an e-mail message is not being opened it suggests that either the message needs to be revised or perhaps the target market isn't right.
Marketing organizations are under pressure to justify their marketing expenditures. Knowing that a campaign generated a certain number of leads is interesting but it doesn't help justify the marketing campaign expense. With LeadMaster you'll know how much revenue was generated by each of your campaigns. You'll be able to measure ROI in ways that will better enable marketing to justify their investments.
Make the most of your marketing investments - get LeadMaster.
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