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Sales CRM Articles

Examining the choices - Online, Hosted, Software as a Service and On-Premise Solutions Examined

By: Andy Brownell

I was talking with a medium sized company. They were looking at implementing LeadMaster. They had about 50 sales reps and another 50 sales and marketing managers that would be using the system. Nothing unusual there, we have thousands of customers. But how they arrived at the decision to implement online Sales CRM solution is interesting. (continued)

Effective Customer Communication

Effective Sales Customer Relations Management (CRM) begins with good communication with your potential, and ongoing, customers. From the first time you contact your customers, it is important to maintain communication with them in order to increase your chances for making sales and creating ongoing loyal customers. (continued)

Effective Use of Conversation in CRM

Salespeople are working harder than ever to make sales for the company. They are in a constant fury trying to get one customer after another to buy their product or service without really taking time to understand the client's situation and needs. This situation has risen because executives and investors expect accelerated sales and higher profit margins. The goal of these companies is to sell at a higher price, but the goal of all customers is to buy the bare minimum of what they need at the lowest price they can find. This dichotomy creates a situation where something has to give. (continued)

Managing Customer Information with CRM Systems

The primary goal of Sales Customer Relationship Management (CRM) is to satisfy customers to the extent that they will remain loyal to your company and continue to come back time and time again. It should be obvious that it costs your company much less to retain an existing customer rather than to try to attract new customers. Thus, profits can be hurt much more drastically when a loyal customer is lost to another company. Providing quality customer service and prompt delivery of your product to your customer can build trust and loyalty. Effective marketing strategies will also create a positive view of your company in the eyes of your customers. Nevertheless, these qualities are only a small portion of what makes up quality CRM. (continued)

How do you choose the right contact management software?

At some point a company will find itself looking for effective and affordable Customer Relationship Management (CRM) software. In this article, we will talk about the basic features of contact management software. (continued)

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