Lead Management
LeadMaster Streamlines Lead Management and Lead Tracking
It's easy to see how leads can get lost on the long trek between lead generation and closing. Things get complicated when hundreds of leads - some hot, some cold, some lukewarm - require lead tracking all at the same time. This is when disconnects can occur in the lead management pipeline causing lost sales opportunities.
Lead management software provides the kind of lead tracking oversight that keeps the prospect in view as he or she proceeds through the cycle.
LeadMaster's CRM system gives companies access to an online database where their leads from many different sources (telemarketing, web forms, trade show sign ups, direct mail) can easily be entered abd consolidated into one easily accessible online system.
Lead Management - 7 Stages
The 7 stages in the lead management cycle can be broken down like this:
- Advertising / promotion / telemarketing reach the target market.
- Some people respond and become leads. (Lead generation)
- Leads are graded by the company for their potential.
- Strong leads are flagged and given to sales agents. (Lead distribution)
- Agents make contact with leads.
- Leads are entered into a lead management system for future follow ups. (Lead tracking)
- Regular contact with leads continues until a sale results or the lead goes cold. (Lead nurturing)
You would think that generating new leads is the hardest part of a seller's job. All that research, networking, cold calling and rejection. But once you've got a juicy batch of prospects in hand, making the sale should be the easy part, right?
Unfortunately, that isn't the case. Studies have shown that anywhere from 40% to 80% of leads get lost as they travel through a company's marketing / sales loop. Plugging that gap is what LeadMaster's lead tracking and lead management are all about.
Click here to send us an email and we'll send you a user ID & password to our system so you can see for yourself just how easy it is to manage your leads with LeadMaster. Free 30-day trial - no strings attached.
Give us a call at 800-699-4164 and we'll connect you with one of our CRM experts. We've helped hundreds of companies just like yours. Don't waste another day, give us a call - you'll be glad you did.