CRM Analytics
Uncover Hidden Revenue Opportunities With Advanced Data Mining and Reporting
Whether you sit on the sales or the marketing side of your organization, a complete real-time picture of where the business stands is crucial. Sales managers need to have their hand on the pulse of their tem. They need to know who is selling and who is not; where the sales process is working and where it is breaking down; what leads are hot and which are not. They need instant access to real-time data on what is in the pipeline and a clear picture of the sales forecast.
On the marketing side, the marketing team needs to understand which campaigns are generating the most leads, which are resulting in the most closed sales and which are delivering the highest return on investment (ROI) on their marketing dollars. This information is crucial to all of the marketing players, whether it is a marketing exec budgeting for next quarter’s programs or a creative account manager looking to tweak the copy on a landing page to increase conversion rates. Data mining can also uncover new opportunities, whether it is pulling a list of prospective customers for a new product or analyzing results from an online customer satisfaction survey.
The LeadMaster on-demand customer relationship management (CRM) system gives you full access to the information you need, when you need it. It also offers powerful tools for data mining and reporting so that you can pinpoint which information you are interested in and how you want it analyzed and displayed.
With LeadMaster, you can use dozens of pre-packaged reports or create your own custom report via an intuitive Report Wizard. You can even share custom reports across the organization. The system also offers numerous graphical reports so that you can create dashboard reports on the fly or add them to your home page so that you have the real-time data that you need at your fingertips at all times in a format that is easy to understand. Simply click on the dashboard report or any segment therein to drill down top the more granular data you need. Reports also offer print and email options, as well as the ability to download the full report to a .csv file so that you can easily pull the data into other systems for further manipulation.
Learn more about our online CRM products and complementary services:
